Tuesday, May 1, 2007

e-Mail -- a More Powerful Marketing Tool Than Your Web Site

The Internet is changing our economic order. Those who embrace it will prosper, and those who don’t are missing out on one of the most powerful sales and marketing tools available.

e-Mail marketing is more powerful than your website. Aside from spammers, who abuse the medium, email is well received.

If you’re not e-mail marketing, usually it’s because you are unsure about how to do it or whether to do it.

If you are uncertain about whether to email market, perhaps you believe it’s too complicated or too time consuming. Many mistakenly believe their customers don’t use e-mail or wouldn’t want to receive e-mail from them.

If you are uncertain about how to go about it, it’s really quite simple – only three steps to follow.

1) Build an e-mail list. If you already have a list but are worried it’s too small, you need to learn how to build a much larger and responsive e-mail list. It’s best to ensure it’s a permission-based e-mail list, as well.
If your list is under 100 contacts, you can probably manage it on your own. When it tops 100, get an e-mail marketing service that with tools to ensure your e-mail gets past spam filters.

2) Manage your e-mail database. Set up properly, an opt-in e-mail program allows people to sign up automatically and makes it easy to keep contacts current and send out hundreds, thousands, and more with the click of your mouse.

3) Design and publish your e-mail campaign. If you have difficultly designing and publishing your e-mail campaigns, consider having your web designer or other professional create your e-mails. Another route is to use e-mail templates.
Once you get these issues addressed, you will find e-mail is an essential part of your marketing mix. e-Mail becomes the energizing force that attracts the correct audience to your website. E-Mail pushes out to your prospects and customers taking your message to your audience.

Inexpensive, e-Mail allows you to conduct marketing, branding, research, education and sales follow-up. Your message gets widely read and more frequently encountered, and supports people in taking action, driving traffic back to your website and making your phones ring.

BetterMail.ca is a comprehensive, do-it-yourself e-marketing solution. In addition to powerful e-mail sending capabilities and incredible ease of use, you get flexible site integration tools to make complex forms and surveys on your web site and in e-mails easily. Real time reporting, full customization and assurance that your e-mails are actually delivered through our relationships with major e-mail providers (AOL, Yahoo, Hotmail, etc) complete the solution to deliver e-mail marketing confidence and power.

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